What isn’t your Broker telling you? The relationship between a Broker and an Agent is built on trust – your reputation, legal standing and finances are intertwined, and you depend on one another for success.
Choosing a brokerage with which to hang your license is a big decision. It helps to work with a Broker who is not only supportive of you as an Agent, but is completely honest with you about what makes a Realtor successful in today’s market.
Unfortunately, some Brokers feel that it serves their best interests to minimize or omit this information when working with Agents. However, a great Broker won’t shy away from a frank discussion about a mutually beneficial relationship and how they support their Agents’ success.
Desert Dimensions Properties’ Designated Broker and Owner Joseph Maggiore has these discussions with his Agents regularly – here, he shares some key talking points when choosing a Broker:
1. You’re the talent
A real estate company is only as good as its best Agents, and can only get so far on reputation alone. It is the Agents who drive production and develop positive perception in the community through their integrity, motivation and relationships.
Bottom line: Brokers need great agents and should make them the priority over any other part of the business. Top performers should be on the look out for a Broker that is accessible when needed, and willing to make the time for answering Realtors’ questions without making them feel rushed.
“At Desert Dimensions Properties, we offer a collaborative team environment that includes regular Broker-Agent meetings, one-on-one opportunities, social, volunteer and networking events. New Agents not only look to the Broker for support, but they can also talk with a more experienced “top performer” to handle the challenges that Realtors face. We want involvement and input from our Agents. We want them to feel welcome here at the office and to feel like family. They are at the center of our company’s success”, Maggiore said.
2. How will the Broker make your life easier?
Being a Realtor is exciting – no two days are ever alike. But being a Realtor can also be exhausting – no two days are ever alike! Is your Broker in touch with the day-to-day realities you face? Do they understand the pressures of bringing home the bacon while also dealing with compliance issues, a 24-7 schedule, continuing education needs, license renewals… the list goes on and on.
Bottom line: Your Broker should be able to anticipate and meet some of your needs. You’re the one representing the Broker in the field and contributing to the success of the organization, they should keep the campfires burning in the form of administrative support and training. Ideally, the relationship is give-and-take with an equal exchange of energy and power.
Maggiore says, “We strive to make our business relationships a two-way street, mutually beneficial. We want our Agents to see the value of hanging their licenses here; the Desert Dimensions Properties team staff understands that they are an extension of this value and that we are here to serve. We also offer benefits like continuing education opportunities, complimentary marketing services including social media management and email campaigns, and smaller perks like free business cards, a house set of open house signs that Agents can check out, as well as flexible dues plans, and administrative support.”
3. Will your Broker teach you to fish?
Have you ever heard the old analogy: “Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime”? It’s the same in real estate. A typical Broker will dangle in front of you vague, unqualified “opportunities” with little-to-no value, and make you reliant on the Broker for new business. A great broker may provide some leads, but will also provide the tools necessary for Agents to create their own qualified and motivated leads and referrals through top-notch marketing training.
Bottom line: A great broker is going to empower you with training and knowledge so that you can grow your business. “We want to support our agents with effective marketing campaigns that are customized to their strengths, and the kinds of clients they want to serve. We offer complimentary marketing consulting from an outside marketing firm for each agent – they might choose to have an email designed, or receive one-on-one training sessions on a number of topics, like writing blog posts or how to manage social media. A highly motivated agent is going to use these tools to make their business boom”, Maggiore said.
As an agent, you have an important decision to make, and your relationship with your Broker should truly be a partnership. Your success depends on it. If you’re ready to make a change to a brokerage that appreciates its greatest asset – it’s people – consider making a move to Desert Dimensions Properties.
Contact Owner / Broker Joseph Maggiore today: firstname.lastname@example.org / 480-270-5355